Myers: Untrammeled Choice

“The choice of the new generation, the television generation (comin’ at you, goin’ strong), is untrammeled choice. It is in the interest of television to perpetuate its gospel of choice. After all, it makes us feel good to have choices. But it is not in the interest of television to have us think too hard about our choices, either our choices about what to watch, what to buy, or how to live. The development of reflective habits might mean that we choose not to watch television as often as we do now. Television’s place of supremacy in society depends on the fact that we often turn it on and keep it on without really deliberately choosing to do so, any more than we choose to turn on the lights when we enter a dark room, or choose every half hour to keep them on. Nobody could watch it all, but we’ll sure try.”

– Ken Myers, All God’s Children and Blue Suede Shoes (p. 177)

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